OF PIACENZA IN THE WORLD
A HISTORY FROM PIACENZA
To the origins of our history
It is the year when Achille Ferrari starts winemaking and selling wine of the four Piacenza valleys in the town. It is only a little shop located at the centre of Piacenza, but it is the beginning of a three-century-long family history.
The production of the four large Piacenza valleys
His sons Renato and Delfino Ferrari start working with their father in the firm. The little shop becomes more and more dynamic. Achille has the intuition of gathering the production of the four big Piacenza valleys in a unique winery – and it works well!
The small shop moves to a larger location
The Perini family joins the Ferrari family and following to the marriage between Emilio Perini and Marialuisa Ferrari, Cantine 4 Valli is officially founded. Together they will be the pioneers of a great international enterprise, involving in the company their children, grandchildren and great-grandchildren. The little shop moves from its location at the centre of Piacenza to a wider site.
Export of Cantine 4 Valli wines
The exportation of the Cantine 4 Valli wines also abroad implies a new change of course. The company moves to its current location and expands its field of action to the United States as well. The DOC wines Bonarda, Malvasia and Pinot – which are just over five years old – add further prestige to the wines of the winery.
Il Poggiarello is born
Thirty years have passed. From the cart that Achille used to sell the bottles in town to the large current winery that exports all over the world everything has changed apart from the passion for the Piacenza wines. The Ferrari and Perini families buy new vineyards in the valley in order to devote them to the excellent production for catering trade: this leads to the creation of Il Poggiarello.
The fourth generation
With the entry of the fourth generation, the company grows and gets organized, turning from a simple family business into a company. The export becomes more and more important and distribution expands to the large-scale retail channel. The seat enlarges thanks to the addition of a large warehouse for storage and logistics.
Cantine 4 Valli employs organic certified grapes: no pesticides, only organic fertilizers, use of biodegradable materials, attention to microclimate, exposure and ground. This allows further improving the quality of its wines and at the same time being friendly with sustainability.
Cantine 4 Valli today
At present Cantine 4 Valli is still a family business. The fifth generation of Ferrari and Perini families has joined their parents to carry on the original project: to produce top quality wines able to represent the Piacenza oenological tradition in the best possible way.
The greatest care for the best wines
The strict care provided to the entire path followed by grapes – from vineyard to cellar and to table – through expert men and women, innovative technologies and a widespread distribution network, allow keeping the specific features of the terroir intact, from grapes to table.